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AIM 2026 - More Questions than Answers

More Questions Than Answers: AIM 2026 in Review

Another fantastic AIM Conference is in the books. Each year, the event grows in both scale and influence, and this year was no exception. The content program reflected an industry learning quickly in a fast-changing technology environment. Much remains unsettled about what this means for apartment marketing, but several sessions explored important emerging questions. Unsurprisingly, the growing role of LLMs in apartment search took center stage.

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REBA Insights Conference 2025

Clarity from the Foundation Up: REBA Insights 2026 in Review

I like a good user conference. When done well, the format allows a level of thought and discussion that industry events cannot match. The need to cover a broad enough range of topics to attract an audience and to get sponsors, members, etc. on the stage limits how deep a content program can go.

Continue Reading
Cause and Effect - From Sentiment to Steps

Turning (AI-Driven) Sentiment Into Steps: An AIM Preview

Spring is in the air, and in multifamily, that means it’s almost time for AIM, one of the very best weeks in the industry’s calendar. Each year, leaders, innovators and innovative leaders get together in ever-increasing numbers to share the latest ideas and network between walks on the beach.

Continue Reading
Centralization Looks Settled, But Is it Final?

Centralization Looks Settled, but Is It Final?

Each year, the release of the 20for20 Annual Survey generates fresh perspectives on what is happening in the multifamily industry. Beyond the paper’s focus on leaders of operations and technology, it is from reviewing findings with institutional owners, technology company founders and investors, for example, that some of the most interesting ideas emerge.

Continue Reading
Shifting Sands - AI Adoption in Multifamily

Shifting Sands: A Year of Progress for AI in Multifamily

Since the new edition of the 20for20 Annual Survey was published, there have been many conversations about this year’s findings. Unsurprisingly, most focus on AI, and they cover perspectives from operations and tech leaders, to technology company leaders, investors and developers. As usual, those conversations add perspective to the findings that are worth considering on this important topic.

Continue Reading
Automation: The Real Story of AI in Multifamily

The Real Story of Multifamily AI in 2026

It’s a new year, and one in which things will continue to move quickly in multifamily technology. We’re kicking it off with a brand new study in an area that will dominate our thoughts and plans this year and beyond.
Continue Reading
AIM 2026 - More Questions than Answers

More Questions Than Answers: AIM 2026 in Review

Another fantastic AIM Conference is in the books. Each year, the event grows in both scale and influence, and this year was no exception. The content program reflected an industry learning quickly in a fast-changing technology environment. Much remains unsettled about what this means for apartment marketing, but several sessions explored important emerging questions. Unsurprisingly, the growing role of LLMs in apartment search took center stage.

Continue Reading
REBA Insights Conference 2025

Clarity from the Foundation Up: REBA Insights 2026 in Review

I like a good user conference. When done well, the format allows a level of thought and discussion that industry events cannot match. The need to cover a broad enough range of topics to attract an audience and to get sponsors, members, etc. on the stage limits how deep a content program can go.

Continue Reading
Cause and Effect - From Sentiment to Steps

Turning (AI-Driven) Sentiment Into Steps: An AIM Preview

Spring is in the air, and in multifamily, that means it’s almost time for AIM, one of the very best weeks in the industry’s calendar. Each year, leaders, innovators and innovative leaders get together in ever-increasing numbers to share the latest ideas and network between walks on the beach.

Continue Reading
Centralization Looks Settled, But Is it Final?

Centralization Looks Settled, but Is It Final?

Each year, the release of the 20for20 Annual Survey generates fresh perspectives on what is happening in the multifamily industry. Beyond the paper’s focus on leaders of operations and technology, it is from reviewing findings with institutional owners, technology company founders and investors, for example, that some of the most interesting ideas emerge.

Continue Reading
Shifting Sands - AI Adoption in Multifamily

Shifting Sands: A Year of Progress for AI in Multifamily

Since the new edition of the 20for20 Annual Survey was published, there have been many conversations about this year’s findings. Unsurprisingly, most focus on AI, and they cover perspectives from operations and tech leaders, to technology company leaders, investors and developers. As usual, those conversations add perspective to the findings that are worth considering on this important topic.

Continue Reading
Automation: The Real Story of AI in Multifamily

The Real Story of Multifamily AI in 2026

It’s a new year, and one in which things will continue to move quickly in multifamily technology. We’re kicking it off with a brand new study in an area that will dominate our thoughts and plans this year and beyond.
Continue Reading

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