In my last blog, I talked about the often-overlooked role of insight in creating persuasive content. In particular, companies that pursue engagement as defined by social media tend to produce content that is too similar to everyone else's for it to be persuasive. This post examines another essential factor that companies tend to miss: value and its role in persuading customers to purchase products.
Occasionally it happens that somebody else’s writing ties together a few ideas that have been on your mind for some time. A week ago, it happened while I was reading the excellent Justin Welsh’s Saturday Solopreneur, one of the most insightful newsletters about marketing and related topics.
Like much of the multifamily industry, I’m spending this week catching up after a great week in San Diego, enjoying what feels like the first proper NAA Apartmentalize since before the pandemic. In this blog, I’ll identify some things that caught my eye during the show.
A week ago, I was taking part in a panel at AIM 2022. The panel compared two pieces of research (the NMHC/Grace Hill Renter Preferences Study and 20 for 20) to highlight the differences between the viewpoints and priorities of operators and their residents.
