Multifamily regionals' perspective

Why Regionals Know Best

I was recently discussing property management, operations, and technology with a senior asset manager, who made a comment that stuck in my mind: "Great regionals can overcome an average operating platform, but a great operating platform can't overcome average regionals." 

Continue Reading
The Missed Connection - Multifamily Technology Solution and Their Value

A Common Disconnect: Multifamily Technology Solutions and Their Value

In my last blog, I talked about the often-overlooked role of insight in creating persuasive content. In particular, companies that pursue engagement as defined by social media tend to produce content that is too similar to everyone else's for it to be persuasive. This post examines another essential factor that companies tend to miss: value and its role in persuading customers to purchase products.

Continue Reading