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The Missed Connection - Multifamily Technology Solution and Their Value

A Common Disconnect: Multifamily Technology Solutions and Their Value

In my last blog, I talked about the often-overlooked role of insight in creating persuasive content. In particular, companies that pursue engagement as defined by social media tend to produce content that is too similar to everyone else's for it to be persuasive. This post examines another essential factor that companies tend to miss: value and its role in persuading customers to purchase products.

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AIM 2022: Seats at the Table and the Uberization of Residents

Spring is in the air, and for the multifamily industry, that means time for the annual migration to Huntington Beach, CA, for the Apartment Innovation and Marketing (AIM) conference. This year's show wraps today, and as usual, the organizers delivered a feast of thought-provoking ideas for a record audience. AIM casts the net wide to find new content, defining "marketing' in the broadest possible terms. But a few themes emerged through the first couple of days of sessions.
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