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NAA APARTMENTALIZE 2023 is in the books, and it was a week of high energy and excitement in Atlanta. The industry's biggest trade show seemed especially full of new and exciting innovations, particularly for those focused on technology.
In the few weeks since this year's AIM conference in early May, I have been reflecting on AI, which was the dominant theme of this year's show. Like many people, I have been tinkering with generative AI since late 2022. Some ideas from the sessions at AIM have changed how I think about this technology, as I will describe in this article.
The 2023 Apartment Innovation and Marketing (AIM) conference is in the books, and it was another great one last week in Huntington Beach.
This week I am excited to launch the fifth annual edition of 20 for 20. For those unfamiliar, the white paper summarizes 20 in-depth interviews with ten heads of technology and ten COOs from multifamily organizations, which took place at the end of 2022.
Since ChatGPT was released, there has been a great deal of discussion about how it and other Open AI applications will impact marketing. The conversation touches on several ideas I have shared in recent blogs—especially how abundant content does not necessarily mean persuasive content.
I was recently discussing property management, operations, and technology with a senior asset manager, who made a comment that stuck in my mind: "Great regionals can overcome an average operating platform, but a great operating platform can't overcome average regionals."
Like many people in the industry, I just returned from a few days with about 2,500 of my closest friends in multifamily ops and technology. NMHC OPTECH, which took place in front of a record audience, delivered its usual thought-provoking blend of sessions and related conversations.
Posts about:
NAA APARTMENTALIZE 2023 is in the books, and it was a week of high energy and excitement in Atlanta. The industry's biggest trade show seemed especially full of new and exciting innovations, particularly for those focused on technology.
In the few weeks since this year's AIM conference in early May, I have been reflecting on AI, which was the dominant theme of this year's show. Like many people, I have been tinkering with generative AI since late 2022. Some ideas from the sessions at AIM have changed how I think about this technology, as I will describe in this article.
The 2023 Apartment Innovation and Marketing (AIM) conference is in the books, and it was another great one last week in Huntington Beach.
This week I am excited to launch the fifth annual edition of 20 for 20. For those unfamiliar, the white paper summarizes 20 in-depth interviews with ten heads of technology and ten COOs from multifamily organizations, which took place at the end of 2022.
Since ChatGPT was released, there has been a great deal of discussion about how it and other Open AI applications will impact marketing. The conversation touches on several ideas I have shared in recent blogs—especially how abundant content does not necessarily mean persuasive content.
I was recently discussing property management, operations, and technology with a senior asset manager, who made a comment that stuck in my mind: "Great regionals can overcome an average operating platform, but a great operating platform can't overcome average regionals."
Like many people in the industry, I just returned from a few days with about 2,500 of my closest friends in multifamily ops and technology. NMHC OPTECH, which took place in front of a record audience, delivered its usual thought-provoking blend of sessions and related conversations.