--- title: 20for20-Blog | Centralization (2) description: Centralization | 20for20 Blog Listing Page (2) image: https://blog.20for20.com/hubfs/Dom-White-Transparent-logo.png --- [![Dom-White-Transparent-1](https://blog.20for20.com/hs-fs/hubfs/Dom-White-Transparent-1.png?width=1200&height=481&name=Dom-White-Transparent-1.png "Dom-White-Transparent-1")](https://20for20.com) ![imag](https://blog.20for20.com/hs-fs/hubfs/Dom-White-Transparent-1.png?width=2400&name=Dom-White-Transparent-1.png) ![imag](https://blog.20for20.com/hubfs/Dom-White-Transparent-logo.png) Open main menu Close main menu - [About](https://20for20.com/about/) - [The Annual Survey](https://20for20.com/annual-survey/) - [Pod](https://20for20.com/tech-talk-with-20for20-podcast/) - [Press & Media](https://20for20.com/press-and-media/) - [Blog](https://blog.20for20.com/blog) - [Contact Us](https://20for20.com/contact/) # Blog Select Category All Categories Multifamily Executive Insights Multifamily Technology Trends Multifamily Industry Events Multifamily Revenue Management Centralization Multifamily Leasing & Marketing Property Management Automation Posts about: ## Centralization (2) ![The Funnel Forum](https://blog.20for20.com/hubfs/FORUM9881.jpg) April 3, 2024 ### [The First Funnel Forum Brings the FABULOUS.](https://blog.20for20.com/blog/the-first-funnel-forum-brings-the-fabulous) The inaugural [Forum](https://funnelleasing.com/the-forum/)—the User Conference of[Funnel Leasing](https://funnelleasing.com/)—is in the books. I was privileged to take part in a hugely successful event that boasted an impressive attendee list last week at the *stunningly* beautiful Terranea Resort near Los Angeles.  [Continue Reading](https://blog.20for20.com/blog/the-first-funnel-forum-brings-the-fabulous) ![](https://blog.20for20.com/hubfs/AI%20and%20Centralization.jpg) March 13, 2024 ### [How AI Adoption Might Follow Centralization](https://blog.20for20.com/blog/how-ai-adoption-might-follow-centralization) 2024 seems likely to be a year of rapid acceleration in the adoption of AI in multifamily. The question is how rapid and what kinds of tasks will it be doing for us? During this year's 20for20 interviews, the 20 leaders were asked to speculate a little on the direction AI is likely to take. What the conversations revealed is that most leaders view AI as something you buy from third-party vendors specializing in this area.  [Continue Reading](https://blog.20for20.com/blog/how-ai-adoption-might-follow-centralization) ![Multifamily Marketing and the ](https://blog.20for20.com/hubfs/Multifamily%20Marketing%20and%20the%20Property%20Centric%20Bias.png) September 27, 2023 ### [Multifamily Marketing: The Property-Centric Bias](https://blog.20for20.com/blog/multifamily-marketing-the-property-centric-bias) As companies seek to centralize property management functions, they find themselves coming up against rigidly property-based processes. Leasing—the highest profile of these functions—owes its design to the *"coverage"* model. Properties always needed at least one person on duty to answer phones, conduct tours, and support the leasing process. Companies centralizing leasing operations have to reimagine processes, tasks, and ultimately, jobs that have been the same way since time immemorial.  [Continue Reading](https://blog.20for20.com/blog/multifamily-marketing-the-property-centric-bias) ![RealWorld 2023 - RealPage User Conference](https://blog.20for20.com/hubfs/RealWorld%202023%20Keynote.jpg) August 10, 2023 ### [The Marie Kondo Effect: Thoughts on RealWorld 2023](https://blog.20for20.com/blog/the-marie-kondo-effect-thoughts-on-realworld-2023) This week I had the pleasure of attending RealWorld 2023, RealPage's annual user conference in Las Vegas. It was an enjoyable couple of days that at once offered a glimpse of the future of an evolving industry giant and a trip or two down memory lane. I will share my thoughts on both in this article. [Continue Reading](https://blog.20for20.com/blog/the-marie-kondo-effect-thoughts-on-realworld-2023) ![Property Management Centralization Isn't one Size Fits All](https://blog.20for20.com/hubfs/Centralization%20for%20the%20Rest%20of%20Us.jpg) July 27, 2023 ### [Centralization for the Rest of Us](https://blog.20for20.com/blog/centralization-for-the-rest-of-us) Centralization, as we all know, is a hot topic in the multifamily industry. This conversation began a few years ago when a few public REITs began to talk about changes to their property staffing models. I, among others, initially believed that once centralization started, everyone else would follow. If a few companies were achieving superior returns, the rest would naturally want to emulate them. [Continue Reading](https://blog.20for20.com/blog/centralization-for-the-rest-of-us) ![](https://blog.20for20.com/hubfs/Brooklyn%20Bridge%20-%20RETCON%202023.jpg) April 20, 2023 ### [Multifamily Admin Centralization in Focus at RETCON 2023](https://blog.20for20.com/blog/multifamily-admin-centralization-in-focus-at-retcon-2023) I was recently facilitating an executive roundtable about a subject that's near and dear to my heart: centralization. [Continue Reading](https://blog.20for20.com/blog/multifamily-admin-centralization-in-focus-at-retcon-2023) ![20 for 20 - The Centralization Puzzle](https://blog.20for20.com/hubfs/TFT%20Puzzle.jpg) March 1, 2023 ### [20 for 20—2023 Edition: Centralization in the Spotlight!](https://blog.20for20.com/blog/20-for-20-2023-edition-centralization-in-the-spotlight) This week I am excited to launch the [fifth annual edition of 20 for 20](https://lp.20for20.com/23-wp-20for20). For those unfamiliar, the white paper summarizes 20 in-depth interviews with ten heads of technology and ten COOs from multifamily organizations, which took place at the end of 2022.  [Continue Reading](https://blog.20for20.com/blog/20-for-20-2023-edition-centralization-in-the-spotlight) Posts about: ## Centralization (2) ![The Funnel Forum](https://blog.20for20.com/hubfs/FORUM9881.jpg) April 3, 2024 ### [The First Funnel Forum Brings the FABULOUS.](https://blog.20for20.com/blog/the-first-funnel-forum-brings-the-fabulous) The inaugural [Forum](https://funnelleasing.com/the-forum/)—the User Conference of[Funnel Leasing](https://funnelleasing.com/)—is in the books. I was privileged to take part in a hugely successful event that boasted an impressive attendee list last week at the *stunningly* beautiful Terranea Resort near Los Angeles.  [Continue Reading](https://blog.20for20.com/blog/the-first-funnel-forum-brings-the-fabulous) ![](https://blog.20for20.com/hubfs/AI%20and%20Centralization.jpg) March 13, 2024 ### [How AI Adoption Might Follow Centralization](https://blog.20for20.com/blog/how-ai-adoption-might-follow-centralization) 2024 seems likely to be a year of rapid acceleration in the adoption of AI in multifamily. The question is how rapid and what kinds of tasks will it be doing for us? During this year's 20for20 interviews, the 20 leaders were asked to speculate a little on the direction AI is likely to take. What the conversations revealed is that most leaders view AI as something you buy from third-party vendors specializing in this area.  [Continue Reading](https://blog.20for20.com/blog/how-ai-adoption-might-follow-centralization) ![Multifamily Marketing and the ](https://blog.20for20.com/hubfs/Multifamily%20Marketing%20and%20the%20Property%20Centric%20Bias.png) September 27, 2023 ### [Multifamily Marketing: The Property-Centric Bias](https://blog.20for20.com/blog/multifamily-marketing-the-property-centric-bias) As companies seek to centralize property management functions, they find themselves coming up against rigidly property-based processes. Leasing—the highest profile of these functions—owes its design to the *"coverage"* model. Properties always needed at least one person on duty to answer phones, conduct tours, and support the leasing process. Companies centralizing leasing operations have to reimagine processes, tasks, and ultimately, jobs that have been the same way since time immemorial.  [Continue Reading](https://blog.20for20.com/blog/multifamily-marketing-the-property-centric-bias) ![RealWorld 2023 - RealPage User Conference](https://blog.20for20.com/hubfs/RealWorld%202023%20Keynote.jpg) August 10, 2023 ### [The Marie Kondo Effect: Thoughts on RealWorld 2023](https://blog.20for20.com/blog/the-marie-kondo-effect-thoughts-on-realworld-2023) This week I had the pleasure of attending RealWorld 2023, RealPage's annual user conference in Las Vegas. It was an enjoyable couple of days that at once offered a glimpse of the future of an evolving industry giant and a trip or two down memory lane. I will share my thoughts on both in this article. [Continue Reading](https://blog.20for20.com/blog/the-marie-kondo-effect-thoughts-on-realworld-2023) ![Property Management Centralization Isn't one Size Fits All](https://blog.20for20.com/hubfs/Centralization%20for%20the%20Rest%20of%20Us.jpg) July 27, 2023 ### [Centralization for the Rest of Us](https://blog.20for20.com/blog/centralization-for-the-rest-of-us) Centralization, as we all know, is a hot topic in the multifamily industry. This conversation began a few years ago when a few public REITs began to talk about changes to their property staffing models. I, among others, initially believed that once centralization started, everyone else would follow. If a few companies were achieving superior returns, the rest would naturally want to emulate them. [Continue Reading](https://blog.20for20.com/blog/centralization-for-the-rest-of-us) ![](https://blog.20for20.com/hubfs/Brooklyn%20Bridge%20-%20RETCON%202023.jpg) April 20, 2023 ### [Multifamily Admin Centralization in Focus at RETCON 2023](https://blog.20for20.com/blog/multifamily-admin-centralization-in-focus-at-retcon-2023) I was recently facilitating an executive roundtable about a subject that's near and dear to my heart: centralization. [Continue Reading](https://blog.20for20.com/blog/multifamily-admin-centralization-in-focus-at-retcon-2023) ![20 for 20 - The Centralization Puzzle](https://blog.20for20.com/hubfs/TFT%20Puzzle.jpg) March 1, 2023 ### [20 for 20—2023 Edition: Centralization in the Spotlight!](https://blog.20for20.com/blog/20-for-20-2023-edition-centralization-in-the-spotlight) This week I am excited to launch the [fifth annual edition of 20 for 20](https://lp.20for20.com/23-wp-20for20). For those unfamiliar, the white paper summarizes 20 in-depth interviews with ten heads of technology and ten COOs from multifamily organizations, which took place at the end of 2022.  [Continue Reading](https://blog.20for20.com/blog/20-for-20-2023-edition-centralization-in-the-spotlight) ### Subscribe to Our Blog ![footer img](https://blog.20for20.com/hubfs/Dom-White-Transparent-1.png) Got a great technology idea that you want to share? Need help connecting with the market or describing what you do? We can probably help. [mailto:dom@20for20.com](mailto:dom@20for20.com) Copyright ©2022 TFT Consulting, LLC. - [About](https://20for20.com/about/) - [The Annual Survey](https://20for20.com/annual-survey/) - [Pod](https://20for20.com/tech-talk-with-20for20-podcast/) - [Press & Media](https://20for20.com/press-and-media/) - [Blog](https://blog.20for20.com/blog) - [Contact Us](https://20for20.com/contact/)