--- title: 20for20-Blog | Multifamily Technology Trends (2) description: Multifamily Technology Trends | 20for20 Blog Listing Page (2) image: https://blog.20for20.com/hubfs/Dom-White-Transparent-logo.png --- [![Dom-White-Transparent-1](https://blog.20for20.com/hs-fs/hubfs/Dom-White-Transparent-1.png?width=1200&height=481&name=Dom-White-Transparent-1.png "Dom-White-Transparent-1")](https://20for20.com) ![imag](https://blog.20for20.com/hs-fs/hubfs/Dom-White-Transparent-1.png?width=2400&name=Dom-White-Transparent-1.png) ![imag](https://blog.20for20.com/hubfs/Dom-White-Transparent-logo.png) Open main menu Close main menu - [About](https://20for20.com/about/) - [The Annual Survey](https://20for20.com/annual-survey/) - [Pod](https://20for20.com/tech-talk-with-20for20-podcast/) - [Press & Media](https://20for20.com/press-and-media/) - [Blog](https://blog.20for20.com/blog) - [Contact Us](https://20for20.com/contact/) # Blog Select Category All Categories Multifamily Executive Insights Multifamily Technology Trends Multifamily Industry Events Multifamily Revenue Management Centralization Multifamily Leasing & Marketing Property Management Automation Posts about: ## Multifamily Technology Trends (2) ![Multifamily Technology: Airing Dirty Laundry](https://blog.20for20.com/hubfs/A%20Week%20in%20PropTech%20-%20Dirty%20Laundry.jpg) January 22, 2026 ### [A Strange Week in PropTech: Airing Dirty Laundry](https://blog.20for20.com/blog/a-strange-week-in-proptech-airing-dirty-laundry) It’s been a strange week in multifamily technology. A few days ago, a strange [article](https://www.thesisdriven.com/letters/the-proptech-wars-eliseai-and-funnel-square-off/) appeared in Thesis Driven, a publication I have contributed to on several occasions over the years. The article made public a previously private contractual dispute between two prominent suppliers: [Funnel](https://funnelleasing.com/) and [EliseAI](https://eliseai.com/) .   [Continue Reading](https://blog.20for20.com/blog/a-strange-week-in-proptech-airing-dirty-laundry) ![Automation: The Real Story of AI in Multifamily](https://blog.20for20.com/hubfs/pexels-digitalbuggu-171198.jpg) January 7, 2026 ### [The Real Story of Multifamily AI in 2026](https://blog.20for20.com/blog/the-real-story-of-multifamily-ai-in-2026) It’s a new year, and one in which things will continue to move quickly in multifamily technology. We’re kicking it off with a brand new study in an area that will dominate our thoughts and plans this year and beyond. [Continue Reading](https://blog.20for20.com/blog/the-real-story-of-multifamily-ai-in-2026) ![RETTC OPTECH 2025](https://blog.20for20.com/hubfs/optech_opening_panel.jpg) November 20, 2025 ### ["Worth the Trip to Vegas" - RETTC OPTECH 2025 in Review](https://blog.20for20.com/blog/worth-the-trip-to-vegas-rettc-optech-2025-in-review) OPTECH 2025 is in the books, and it was its usual, energetic self. In the event's first year as a "members only" event, some things changed, many stayed [the same](https://blog.20for20.com/blog/something-old-something-new-its-time-for-optech-2025), and it all went by in a flash, as it normally does. [Continue Reading](https://blog.20for20.com/blog/worth-the-trip-to-vegas-rettc-optech-2025-in-review) ![In Praise of Agreeable Disagreement](https://blog.20for20.com/hubfs/Agreeable%20Disagreement.jpg) November 5, 2025 ### [Fraud Prevention: in Praise of Agreeable Disagreement](https://blog.20for20.com/blog/fraud-prevention-in-praise-of-agreeable-disagreement) Disagreement can be a wonderful thing. It's how we test our ideas and beliefs, explore their limits and open ourselves to competing views that shape and strengthen our understanding. [Continue Reading](https://blog.20for20.com/blog/fraud-prevention-in-praise-of-agreeable-disagreement) ![The Widgetization of Multifamily Tech](https://blog.20for20.com/hubfs/Widgetization%20of%20Multifamily%20Technology.jpg) September 24, 2025 ### [The "Widget" Mindset: A Dead End for Multifamily Technology](https://blog.20for20.com/blog/the-widget-mindset-a-dead-end-for-multifamily-technology) One of the biggest risks with any emerging technology is that potential customers will fail to see the improvement opportunity the technology offers. With transformational technologies, the risk is particularly acute, as potential users may struggle to imagine the impact on *today's* business. [Continue Reading](https://blog.20for20.com/blog/the-widget-mindset-a-dead-end-for-multifamily-technology) ![We Need to Talk About Multifamily Tech Selection](https://blog.20for20.com/hubfs/Multifamily%20Technology%20Decision-Making.jpg) August 20, 2025 ### [We Need to Talk About Tech Selection](https://blog.20for20.com/blog/we-need-to-talk-about-tech-selection) Fall conference season is fast approaching, and this year's program promises a few interesting conversations. I've been preparing what promises to be an intriguing conversation on a topic that seems to be growing in importance: how multifamily operators select technology. A lot has changed about the tech itself and how we fund the companies that make it. Both provide important context for a session that I am particularly looking forward to at [Blueprint](https://blueprintvegas.com/) next month. [Continue Reading](https://blog.20for20.com/blog/we-need-to-talk-about-tech-selection) ![Time to Go Deeper on Multifamily Fraud](https://blog.20for20.com/hubfs/Time%20To%20Go%20Deeper%20on%20Fultifamily%20Fraud.jpg) July 24, 2025 ### [It's Time to Go Deeper on Multifamily Fraud](https://blog.20for20.com/blog/its-time-to-go-deeper-on-multifamily-fraud) A little over a year ago, I recorded a series of interviews with the leaders of technology companies helping our industry address the growing problem of fraud.The interviews developed a couple of themes emerging from the most recent [20for20 Annual Survey](https://20for20.com/annual-survey/). Fraud had jumped to the top of many executives' priorities, and there seemed to be an unusually large number of software vendors helping to address the problem. [Continue Reading](https://blog.20for20.com/blog/its-time-to-go-deeper-on-multifamily-fraud) ![When Tech Gets in the way of Centralization](https://blog.20for20.com/hubfs/When%20Tech%20Gets%20in%20the%20way%20of%20Centralization.jpg) July 2, 2025 ### [When Multifamily Tech Gets in the way of Centralization](https://blog.20for20.com/blog/when-multifamily-tech-gets-in-the-way-of-centralization) Two major themes seem to be coming up lately in multifamily technology and operations. One is centralization—the dominant idea in how companies are restructuring work. The other is [tech bloat](https://blog.20for20.com/blog/multifamily-tech-and-the-lost-art-of-the-trade-off)—the growing problem of companies buying too much technology without fully accounting for the associated costs. As with so many big topics in multifamily, the two ideas are starting to converge. [Continue Reading](https://blog.20for20.com/blog/when-multifamily-tech-gets-in-the-way-of-centralization) ![AIM 2025 In Review](https://blog.20for20.com/hubfs/AIM%202025%20in%20Review.jpg) May 8, 2025 ### [Transparency, Tactics and Tech Bloat – AIM 2025 in Review](https://blog.20for20.com/blog/transparency-tactics-and-tech-bloat-aim-2025-in-review) Another outstanding [AIM conference](https://www.aimconf.com/) is in the books. It was a terrific few days in Huntington Beach—with what felt like the best ever crowd in this event's long and successful history. Among the many interesting conversations at the show, some focused on topics familiar to readers of this blog, a few of which are outlined below. [Continue Reading](https://blog.20for20.com/blog/transparency-tactics-and-tech-bloat-aim-2025-in-review) ![Funnel Forum 2025](https://blog.20for20.com/hubfs/Funnel%20Forum%202025.jpg) April 23, 2025 ### [The Funnel Forum Frames the AI-Human Handoff](https://blog.20for20.com/blog/the-funnel-forum-frames-the-ai-human-handoff) The second [Funnel Forum](https://www.prnewswire.com/news-releases/funnels-forum-draws-12-of-all-professionally-managed-apartment-representatives-attendance-up-40-from-inaugural-event-302435225.html) is in the books, and it was a great few days in paradise—sorry, I mean Terranea—one of the most beautiful resorts on the conference circuit. A busy week saw lots of announcements and deep conversations about the hot topics of AI and centralization. [Continue Reading](https://blog.20for20.com/blog/the-funnel-forum-frames-the-ai-human-handoff) Posts about: ## Multifamily Technology Trends (2) ![Multifamily Technology: Airing Dirty Laundry](https://blog.20for20.com/hubfs/A%20Week%20in%20PropTech%20-%20Dirty%20Laundry.jpg) January 22, 2026 ### [A Strange Week in PropTech: Airing Dirty Laundry](https://blog.20for20.com/blog/a-strange-week-in-proptech-airing-dirty-laundry) It’s been a strange week in multifamily technology. A few days ago, a strange [article](https://www.thesisdriven.com/letters/the-proptech-wars-eliseai-and-funnel-square-off/) appeared in Thesis Driven, a publication I have contributed to on several occasions over the years. The article made public a previously private contractual dispute between two prominent suppliers: [Funnel](https://funnelleasing.com/) and [EliseAI](https://eliseai.com/) .   [Continue Reading](https://blog.20for20.com/blog/a-strange-week-in-proptech-airing-dirty-laundry) ![Automation: The Real Story of AI in Multifamily](https://blog.20for20.com/hubfs/pexels-digitalbuggu-171198.jpg) January 7, 2026 ### [The Real Story of Multifamily AI in 2026](https://blog.20for20.com/blog/the-real-story-of-multifamily-ai-in-2026) It’s a new year, and one in which things will continue to move quickly in multifamily technology. We’re kicking it off with a brand new study in an area that will dominate our thoughts and plans this year and beyond. [Continue Reading](https://blog.20for20.com/blog/the-real-story-of-multifamily-ai-in-2026) ![RETTC OPTECH 2025](https://blog.20for20.com/hubfs/optech_opening_panel.jpg) November 20, 2025 ### ["Worth the Trip to Vegas" - RETTC OPTECH 2025 in Review](https://blog.20for20.com/blog/worth-the-trip-to-vegas-rettc-optech-2025-in-review) OPTECH 2025 is in the books, and it was its usual, energetic self. In the event's first year as a "members only" event, some things changed, many stayed [the same](https://blog.20for20.com/blog/something-old-something-new-its-time-for-optech-2025), and it all went by in a flash, as it normally does. [Continue Reading](https://blog.20for20.com/blog/worth-the-trip-to-vegas-rettc-optech-2025-in-review) ![In Praise of Agreeable Disagreement](https://blog.20for20.com/hubfs/Agreeable%20Disagreement.jpg) November 5, 2025 ### [Fraud Prevention: in Praise of Agreeable Disagreement](https://blog.20for20.com/blog/fraud-prevention-in-praise-of-agreeable-disagreement) Disagreement can be a wonderful thing. It's how we test our ideas and beliefs, explore their limits and open ourselves to competing views that shape and strengthen our understanding. [Continue Reading](https://blog.20for20.com/blog/fraud-prevention-in-praise-of-agreeable-disagreement) ![The Widgetization of Multifamily Tech](https://blog.20for20.com/hubfs/Widgetization%20of%20Multifamily%20Technology.jpg) September 24, 2025 ### [The "Widget" Mindset: A Dead End for Multifamily Technology](https://blog.20for20.com/blog/the-widget-mindset-a-dead-end-for-multifamily-technology) One of the biggest risks with any emerging technology is that potential customers will fail to see the improvement opportunity the technology offers. With transformational technologies, the risk is particularly acute, as potential users may struggle to imagine the impact on *today's* business. [Continue Reading](https://blog.20for20.com/blog/the-widget-mindset-a-dead-end-for-multifamily-technology) ![We Need to Talk About Multifamily Tech Selection](https://blog.20for20.com/hubfs/Multifamily%20Technology%20Decision-Making.jpg) August 20, 2025 ### [We Need to Talk About Tech Selection](https://blog.20for20.com/blog/we-need-to-talk-about-tech-selection) Fall conference season is fast approaching, and this year's program promises a few interesting conversations. I've been preparing what promises to be an intriguing conversation on a topic that seems to be growing in importance: how multifamily operators select technology. A lot has changed about the tech itself and how we fund the companies that make it. Both provide important context for a session that I am particularly looking forward to at [Blueprint](https://blueprintvegas.com/) next month. [Continue Reading](https://blog.20for20.com/blog/we-need-to-talk-about-tech-selection) ![Time to Go Deeper on Multifamily Fraud](https://blog.20for20.com/hubfs/Time%20To%20Go%20Deeper%20on%20Fultifamily%20Fraud.jpg) July 24, 2025 ### [It's Time to Go Deeper on Multifamily Fraud](https://blog.20for20.com/blog/its-time-to-go-deeper-on-multifamily-fraud) A little over a year ago, I recorded a series of interviews with the leaders of technology companies helping our industry address the growing problem of fraud.The interviews developed a couple of themes emerging from the most recent [20for20 Annual Survey](https://20for20.com/annual-survey/). Fraud had jumped to the top of many executives' priorities, and there seemed to be an unusually large number of software vendors helping to address the problem. [Continue Reading](https://blog.20for20.com/blog/its-time-to-go-deeper-on-multifamily-fraud) ![When Tech Gets in the way of Centralization](https://blog.20for20.com/hubfs/When%20Tech%20Gets%20in%20the%20way%20of%20Centralization.jpg) July 2, 2025 ### [When Multifamily Tech Gets in the way of Centralization](https://blog.20for20.com/blog/when-multifamily-tech-gets-in-the-way-of-centralization) Two major themes seem to be coming up lately in multifamily technology and operations. One is centralization—the dominant idea in how companies are restructuring work. The other is [tech bloat](https://blog.20for20.com/blog/multifamily-tech-and-the-lost-art-of-the-trade-off)—the growing problem of companies buying too much technology without fully accounting for the associated costs. As with so many big topics in multifamily, the two ideas are starting to converge. [Continue Reading](https://blog.20for20.com/blog/when-multifamily-tech-gets-in-the-way-of-centralization) ![AIM 2025 In Review](https://blog.20for20.com/hubfs/AIM%202025%20in%20Review.jpg) May 8, 2025 ### [Transparency, Tactics and Tech Bloat – AIM 2025 in Review](https://blog.20for20.com/blog/transparency-tactics-and-tech-bloat-aim-2025-in-review) Another outstanding [AIM conference](https://www.aimconf.com/) is in the books. It was a terrific few days in Huntington Beach—with what felt like the best ever crowd in this event's long and successful history. Among the many interesting conversations at the show, some focused on topics familiar to readers of this blog, a few of which are outlined below. [Continue Reading](https://blog.20for20.com/blog/transparency-tactics-and-tech-bloat-aim-2025-in-review) ![Funnel Forum 2025](https://blog.20for20.com/hubfs/Funnel%20Forum%202025.jpg) April 23, 2025 ### [The Funnel Forum Frames the AI-Human Handoff](https://blog.20for20.com/blog/the-funnel-forum-frames-the-ai-human-handoff) The second [Funnel Forum](https://www.prnewswire.com/news-releases/funnels-forum-draws-12-of-all-professionally-managed-apartment-representatives-attendance-up-40-from-inaugural-event-302435225.html) is in the books, and it was a great few days in paradise—sorry, I mean Terranea—one of the most beautiful resorts on the conference circuit. A busy week saw lots of announcements and deep conversations about the hot topics of AI and centralization. [Continue Reading](https://blog.20for20.com/blog/the-funnel-forum-frames-the-ai-human-handoff) ### Subscribe to Our Blog ![footer img](https://blog.20for20.com/hubfs/Dom-White-Transparent-1.png) Got a great technology idea that you want to share? Need help connecting with the market or describing what you do? We can probably help. [mailto:dom@20for20.com](mailto:dom@20for20.com) Copyright ©2022 TFT Consulting, LLC. - [About](https://20for20.com/about/) - [The Annual Survey](https://20for20.com/annual-survey/) - [Pod](https://20for20.com/tech-talk-with-20for20-podcast/) - [Press & Media](https://20for20.com/press-and-media/) - [Blog](https://blog.20for20.com/blog) - [Contact Us](https://20for20.com/contact/)