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Another fantastic AIM Conference is in the books. Each year, the event grows in both scale and influence, and this year was no exception. The content program reflected an industry learning quickly in a fast-changing technology environment. Much remains unsettled about what this means for apartment marketing, but several sessions explored important emerging questions. Unsurprisingly, the growing role of LLMs in apartment search took center stage.
Another outstanding AIM conference is in the books. It was a terrific few days in Huntington Beach—with what felt like the best ever crowd in this event's long and successful history. Among the many interesting conversations at the show, some focused on topics familiar to readers of this blog, a few of which are outlined below.
The most interesting projects for anyone trying to develop a deep understanding of business trends are the ones that allow a viewpoint to develop over time. Nowhere is that more obvious than in the multifamily trend toward centralization.
As companies seek to centralize property management functions, they find themselves coming up against rigidly property-based processes. Leasing—the highest profile of these functions—owes its design to the "coverage" model. Properties always needed at least one person on duty to answer phones, conduct tours, and support the leasing process. Companies centralizing leasing operations have to reimagine processes, tasks, and ultimately, jobs that have been the same way since time immemorial.
We all love leads, don't we? Anyone engaged in the marketing and selling of any product cherishes that confirmation: someone is interested in your product and ready to be sold to. Leads are the lifeblood that keeps sales pipelines full. However, some recent in-depth conversations with individuals I consider to be true thought leaders in our industry have changed my perspective on this prized commodity. These conversations have led me to think that, as one put it, leads may be for losers.
Posts about:
Another fantastic AIM Conference is in the books. Each year, the event grows in both scale and influence, and this year was no exception. The content program reflected an industry learning quickly in a fast-changing technology environment. Much remains unsettled about what this means for apartment marketing, but several sessions explored important emerging questions. Unsurprisingly, the growing role of LLMs in apartment search took center stage.
Another outstanding AIM conference is in the books. It was a terrific few days in Huntington Beach—with what felt like the best ever crowd in this event's long and successful history. Among the many interesting conversations at the show, some focused on topics familiar to readers of this blog, a few of which are outlined below.
The most interesting projects for anyone trying to develop a deep understanding of business trends are the ones that allow a viewpoint to develop over time. Nowhere is that more obvious than in the multifamily trend toward centralization.
As companies seek to centralize property management functions, they find themselves coming up against rigidly property-based processes. Leasing—the highest profile of these functions—owes its design to the "coverage" model. Properties always needed at least one person on duty to answer phones, conduct tours, and support the leasing process. Companies centralizing leasing operations have to reimagine processes, tasks, and ultimately, jobs that have been the same way since time immemorial.
We all love leads, don't we? Anyone engaged in the marketing and selling of any product cherishes that confirmation: someone is interested in your product and ready to be sold to. Leads are the lifeblood that keeps sales pipelines full. However, some recent in-depth conversations with individuals I consider to be true thought leaders in our industry have changed my perspective on this prized commodity. These conversations have led me to think that, as one put it, leads may be for losers.