--- title: 20for20-Blog (2) description: 20for20 Blog Listing Page (2) image: https://blog.20for20.com/hubfs/Dom-White-Transparent-logo.png --- [![Dom-White-Transparent-1](https://blog.20for20.com/hs-fs/hubfs/Dom-White-Transparent-1.png?width=1200&height=481&name=Dom-White-Transparent-1.png "Dom-White-Transparent-1")](https://20for20.com) ![imag](https://blog.20for20.com/hs-fs/hubfs/Dom-White-Transparent-1.png?width=2400&name=Dom-White-Transparent-1.png) ![imag](https://blog.20for20.com/hubfs/Dom-White-Transparent-logo.png) Open main menu Close main menu - [About](https://20for20.com/about/) - [The Annual Survey](https://20for20.com/annual-survey/) - [Pod](https://20for20.com/tech-talk-with-20for20-podcast/) - [Press & Media](https://20for20.com/press-and-media/) - [Blog](https://blog.20for20.com/blog) - [Contact Us](https://20for20.com/contact/) # Blog Select Category All Categories Multifamily Executive Insights Multifamily Technology Trends Multifamily Industry Events Multifamily Revenue Management Centralization Multifamily Leasing & Marketing Property Management Automation ![REBA Insights Conference 2025](https://blog.20for20.com/hubfs/REBA_2025_Workshop.jpg) April 15, 2026 ### [Clarity from the Foundation Up: REBA Insights 2026 in Review](https://blog.20for20.com/blog/clarity-from-the-ground-up-reba-insights-2025-in-review) I like a good user conference. When done well, the format allows a level of thought and discussion that industry events cannot match. The need to cover a broad enough range of topics to attract an audience and to get sponsors, members, etc. on the stage limits how deep a content program can go. [Continue Reading](https://blog.20for20.com/blog/clarity-from-the-ground-up-reba-insights-2025-in-review) ![Cause and Effect - From Sentiment to Steps](https://blog.20for20.com/hubfs/Cause%20and%20Effect%20-%20From%20Sentiment%20to%20Steps.jpg) April 8, 2026 ### [Turning (AI-Driven) Sentiment Into Steps: An AIM Preview](https://blog.20for20.com/blog/turning-ai-driven-sentiment-into-steps-an-aim-preview) Spring is in the air, and in multifamily, that means it’s almost time for [AIM](https://www.aimconf.com/), one of the very best weeks in the industry’s calendar. Each year, leaders, innovators and innovative leaders get together in ever-increasing numbers to share the latest ideas and network between walks on the beach. [Continue Reading](https://blog.20for20.com/blog/turning-ai-driven-sentiment-into-steps-an-aim-preview) ![Centralization Looks Settled, But Is it Final?](https://blog.20for20.com/hubfs/Where%20To%20After%20Centralization.jpg) March 31, 2026 ### [Centralization Looks Settled, but Is It Final?](https://blog.20for20.com/blog/centralization-looks-settled-but-is-it-final) Each year, the release of the [20for20 Annual Survey](https://lp.20for20.com/26-wp-20for20-annual-survey) generates fresh perspectives on what is happening in the multifamily industry. Beyond the paper’s focus on leaders of operations and technology, it is from reviewing findings with institutional owners, technology company founders and investors, for example, that some of the most interesting ideas emerge. [Continue Reading](https://blog.20for20.com/blog/centralization-looks-settled-but-is-it-final) ![Shifting Sands - AI Adoption in Multifamily](https://blog.20for20.com/hubfs/Shifting%20Sands%20-%20AI%20Adoption%20in%20Multifamily.jpg) March 18, 2026 ### [Shifting Sands: A Year of Progress for AI in Multifamily](https://blog.20for20.com/blog/shifting-sands-a-year-of-progress-for-ai-in-multifamily) Since the new edition of the [20for20 Annual Survey](https://20for20.com/annual-survey/) was published, there have been many conversations about this year’s findings. Unsurprisingly, most focus on AI, and they cover perspectives from operations and tech leaders, to technology company leaders, investors and developers. As usual, those conversations add perspective to the findings that are worth considering on this important topic. [Continue Reading](https://blog.20for20.com/blog/shifting-sands-a-year-of-progress-for-ai-in-multifamily) ![20for20 Annual Survey - 2026 Edition](https://blog.20for20.com/hubfs/20for20%20Annual%20Survey%20-%202026%20Edition.jpg) February 25, 2026 ### [The Great Settling: The 20for20 Annual Survey 2026](https://blog.20for20.com/blog/the-great-settling-the-20for20-annual-survey-2026)  We think about years a lot in business. It is the period of the P&L, the period over which we think about tax, salaries, bonuses, you name it. Our focus on what happens over the course of 12 months can sometimes obscure the longer narrative that plays out over multiple years. That has been the experience pulling together this year’s [2026 edition of the 20for20 Annual Survey](https://lp.20for20.com/26-wp-20for20-annual-survey). [Continue Reading](https://blog.20for20.com/blog/the-great-settling-the-20for20-annual-survey-2026) ![Multifamily Technology: Airing Dirty Laundry](https://blog.20for20.com/hubfs/A%20Week%20in%20PropTech%20-%20Dirty%20Laundry.jpg) January 22, 2026 ### [A Strange Week in PropTech: Airing Dirty Laundry](https://blog.20for20.com/blog/a-strange-week-in-proptech-airing-dirty-laundry) It’s been a strange week in multifamily technology. A few days ago, a strange [article](https://www.thesisdriven.com/letters/the-proptech-wars-eliseai-and-funnel-square-off/) appeared in Thesis Driven, a publication I have contributed to on several occasions over the years. The article made public a previously private contractual dispute between two prominent suppliers: [Funnel](https://funnelleasing.com/) and [EliseAI](https://eliseai.com/) .   [Continue Reading](https://blog.20for20.com/blog/a-strange-week-in-proptech-airing-dirty-laundry) ![Automation: The Real Story of AI in Multifamily](https://blog.20for20.com/hubfs/pexels-digitalbuggu-171198.jpg) January 7, 2026 ### [The Real Story of Multifamily AI in 2026](https://blog.20for20.com/blog/the-real-story-of-multifamily-ai-in-2026) It’s a new year, and one in which things will continue to move quickly in multifamily technology. We’re kicking it off with a brand new study in an area that will dominate our thoughts and plans this year and beyond. [Continue Reading](https://blog.20for20.com/blog/the-real-story-of-multifamily-ai-in-2026) ![Multifamily Pricing - An Inconclusive Settlement](https://blog.20for20.com/hubfs/Multifamily%20Pricing%20-%20An%20Unsatisfactory%20Settlement.jpg) December 2, 2025 ### [Multifamily Pricing: a DoJ Settlement That Settles Little](https://blog.20for20.com/blog/multifamily-pricing-a-doj-settlement-that-settles-little) A flurry of legal activity last week has pushed multifamily revenue management back into the news cycle. It's worth taking a moment (and a slightly longer-than-usual article) to understand what happened and what it might mean for our industry. [Continue Reading](https://blog.20for20.com/blog/multifamily-pricing-a-doj-settlement-that-settles-little) ![RETTC OPTECH 2025](https://blog.20for20.com/hubfs/optech_opening_panel.jpg) November 20, 2025 ### ["Worth the Trip to Vegas" - RETTC OPTECH 2025 in Review](https://blog.20for20.com/blog/worth-the-trip-to-vegas-rettc-optech-2025-in-review) OPTECH 2025 is in the books, and it was its usual, energetic self. In the event's first year as a "members only" event, some things changed, many stayed [the same](https://blog.20for20.com/blog/something-old-something-new-its-time-for-optech-2025), and it all went by in a flash, as it normally does. [Continue Reading](https://blog.20for20.com/blog/worth-the-trip-to-vegas-rettc-optech-2025-in-review) ![](https://blog.20for20.com/hubfs/RETTC%20Analysis%20Blog.jpg) November 12, 2025 ### [Something Old, Something New: It’s Time for OPTECH 2025](https://blog.20for20.com/blog/something-old-something-new-its-time-for-optech-2025) It's that time of year again. Next week, [RETTC OPTECH](https://rettc.org/events/optech-2025) will bring down the curtain on a busy year of conferences for those interested in multifamily operations and technology. For the last few years, this blog has published an analysis of the OPTECH attendee list. It's a useful way to see what's changing—and what isn't—in multifamily technology. The mix of attendees, by company type, always offers clues about broader industry trends. [Continue Reading](https://blog.20for20.com/blog/something-old-something-new-its-time-for-optech-2025) ![REBA Insights Conference 2025](https://blog.20for20.com/hubfs/REBA_2025_Workshop.jpg) April 15, 2026 ### [Clarity from the Foundation Up: REBA Insights 2026 in Review](https://blog.20for20.com/blog/clarity-from-the-ground-up-reba-insights-2025-in-review) I like a good user conference. When done well, the format allows a level of thought and discussion that industry events cannot match. The need to cover a broad enough range of topics to attract an audience and to get sponsors, members, etc. on the stage limits how deep a content program can go. [Continue Reading](https://blog.20for20.com/blog/clarity-from-the-ground-up-reba-insights-2025-in-review) ![Cause and Effect - From Sentiment to Steps](https://blog.20for20.com/hubfs/Cause%20and%20Effect%20-%20From%20Sentiment%20to%20Steps.jpg) April 8, 2026 ### [Turning (AI-Driven) Sentiment Into Steps: An AIM Preview](https://blog.20for20.com/blog/turning-ai-driven-sentiment-into-steps-an-aim-preview) Spring is in the air, and in multifamily, that means it’s almost time for [AIM](https://www.aimconf.com/), one of the very best weeks in the industry’s calendar. Each year, leaders, innovators and innovative leaders get together in ever-increasing numbers to share the latest ideas and network between walks on the beach. [Continue Reading](https://blog.20for20.com/blog/turning-ai-driven-sentiment-into-steps-an-aim-preview) ![Centralization Looks Settled, But Is it Final?](https://blog.20for20.com/hubfs/Where%20To%20After%20Centralization.jpg) March 31, 2026 ### [Centralization Looks Settled, but Is It Final?](https://blog.20for20.com/blog/centralization-looks-settled-but-is-it-final) Each year, the release of the [20for20 Annual Survey](https://lp.20for20.com/26-wp-20for20-annual-survey) generates fresh perspectives on what is happening in the multifamily industry. Beyond the paper’s focus on leaders of operations and technology, it is from reviewing findings with institutional owners, technology company founders and investors, for example, that some of the most interesting ideas emerge. [Continue Reading](https://blog.20for20.com/blog/centralization-looks-settled-but-is-it-final) ![Shifting Sands - AI Adoption in Multifamily](https://blog.20for20.com/hubfs/Shifting%20Sands%20-%20AI%20Adoption%20in%20Multifamily.jpg) March 18, 2026 ### [Shifting Sands: A Year of Progress for AI in Multifamily](https://blog.20for20.com/blog/shifting-sands-a-year-of-progress-for-ai-in-multifamily) Since the new edition of the [20for20 Annual Survey](https://20for20.com/annual-survey/) was published, there have been many conversations about this year’s findings. Unsurprisingly, most focus on AI, and they cover perspectives from operations and tech leaders, to technology company leaders, investors and developers. As usual, those conversations add perspective to the findings that are worth considering on this important topic. [Continue Reading](https://blog.20for20.com/blog/shifting-sands-a-year-of-progress-for-ai-in-multifamily) ![20for20 Annual Survey - 2026 Edition](https://blog.20for20.com/hubfs/20for20%20Annual%20Survey%20-%202026%20Edition.jpg) February 25, 2026 ### [The Great Settling: The 20for20 Annual Survey 2026](https://blog.20for20.com/blog/the-great-settling-the-20for20-annual-survey-2026)  We think about years a lot in business. It is the period of the P&L, the period over which we think about tax, salaries, bonuses, you name it. Our focus on what happens over the course of 12 months can sometimes obscure the longer narrative that plays out over multiple years. That has been the experience pulling together this year’s [2026 edition of the 20for20 Annual Survey](https://lp.20for20.com/26-wp-20for20-annual-survey). [Continue Reading](https://blog.20for20.com/blog/the-great-settling-the-20for20-annual-survey-2026) ![Multifamily Technology: Airing Dirty Laundry](https://blog.20for20.com/hubfs/A%20Week%20in%20PropTech%20-%20Dirty%20Laundry.jpg) January 22, 2026 ### [A Strange Week in PropTech: Airing Dirty Laundry](https://blog.20for20.com/blog/a-strange-week-in-proptech-airing-dirty-laundry) It’s been a strange week in multifamily technology. A few days ago, a strange [article](https://www.thesisdriven.com/letters/the-proptech-wars-eliseai-and-funnel-square-off/) appeared in Thesis Driven, a publication I have contributed to on several occasions over the years. The article made public a previously private contractual dispute between two prominent suppliers: [Funnel](https://funnelleasing.com/) and [EliseAI](https://eliseai.com/) .   [Continue Reading](https://blog.20for20.com/blog/a-strange-week-in-proptech-airing-dirty-laundry) ![Automation: The Real Story of AI in Multifamily](https://blog.20for20.com/hubfs/pexels-digitalbuggu-171198.jpg) January 7, 2026 ### [The Real Story of Multifamily AI in 2026](https://blog.20for20.com/blog/the-real-story-of-multifamily-ai-in-2026) It’s a new year, and one in which things will continue to move quickly in multifamily technology. We’re kicking it off with a brand new study in an area that will dominate our thoughts and plans this year and beyond. [Continue Reading](https://blog.20for20.com/blog/the-real-story-of-multifamily-ai-in-2026) ![Multifamily Pricing - An Inconclusive Settlement](https://blog.20for20.com/hubfs/Multifamily%20Pricing%20-%20An%20Unsatisfactory%20Settlement.jpg) December 2, 2025 ### [Multifamily Pricing: a DoJ Settlement That Settles Little](https://blog.20for20.com/blog/multifamily-pricing-a-doj-settlement-that-settles-little) A flurry of legal activity last week has pushed multifamily revenue management back into the news cycle. It's worth taking a moment (and a slightly longer-than-usual article) to understand what happened and what it might mean for our industry. [Continue Reading](https://blog.20for20.com/blog/multifamily-pricing-a-doj-settlement-that-settles-little) ![RETTC OPTECH 2025](https://blog.20for20.com/hubfs/optech_opening_panel.jpg) November 20, 2025 ### ["Worth the Trip to Vegas" - RETTC OPTECH 2025 in Review](https://blog.20for20.com/blog/worth-the-trip-to-vegas-rettc-optech-2025-in-review) OPTECH 2025 is in the books, and it was its usual, energetic self. In the event's first year as a "members only" event, some things changed, many stayed [the same](https://blog.20for20.com/blog/something-old-something-new-its-time-for-optech-2025), and it all went by in a flash, as it normally does. [Continue Reading](https://blog.20for20.com/blog/worth-the-trip-to-vegas-rettc-optech-2025-in-review) ![](https://blog.20for20.com/hubfs/RETTC%20Analysis%20Blog.jpg) November 12, 2025 ### [Something Old, Something New: It’s Time for OPTECH 2025](https://blog.20for20.com/blog/something-old-something-new-its-time-for-optech-2025) It's that time of year again. Next week, [RETTC OPTECH](https://rettc.org/events/optech-2025) will bring down the curtain on a busy year of conferences for those interested in multifamily operations and technology. For the last few years, this blog has published an analysis of the OPTECH attendee list. It's a useful way to see what's changing—and what isn't—in multifamily technology. The mix of attendees, by company type, always offers clues about broader industry trends. [Continue Reading](https://blog.20for20.com/blog/something-old-something-new-its-time-for-optech-2025) ### Subscribe to Our Blog ![footer img](https://blog.20for20.com/hubfs/Dom-White-Transparent-1.png) Got a great technology idea that you want to share? Need help connecting with the market or describing what you do? We can probably help. [mailto:dom@20for20.com](mailto:dom@20for20.com) Copyright ©2022 TFT Consulting, LLC. - [About](https://20for20.com/about/) - [The Annual Survey](https://20for20.com/annual-survey/) - [Pod](https://20for20.com/tech-talk-with-20for20-podcast/) - [Press & Media](https://20for20.com/press-and-media/) - [Blog](https://blog.20for20.com/blog) - [Contact Us](https://20for20.com/contact/)