AIM 2022: Seats at the Table and the Uberization of Residents
Spring is in the air, and for the multifamily industry, that means time for the annual migration to Huntington Beach, CA, for the Apartment Innovation and Marketing (AIM) conference. This year's show wraps today, and as usual, the organizers delivered a feast of thought-provoking ideas for a record audience.
AIM casts the net wide to find new content, defining "marketing' in the broadest possible terms. But a few themes emerged through the first couple of days of sessions.