Posts about:
One of the biggest risks with any emerging technology is that potential customers will fail to see the improvement opportunity the technology offers. With transformational technologies, the risk is particularly acute, as potential users may struggle to imagine the impact on today's business.
Most new ideas or ways of working don't spread quickly, until they do. It's a bit like Hemingway's description of bankruptcy happening in two ways, "gradually, then suddenly." Something similar might be happening at the moment with multifamily's tech-enabled reinvention of its long-standing operating model.
Posts about:
One of the biggest risks with any emerging technology is that potential customers will fail to see the improvement opportunity the technology offers. With transformational technologies, the risk is particularly acute, as potential users may struggle to imagine the impact on today's business.
Most new ideas or ways of working don't spread quickly, until they do. It's a bit like Hemingway's description of bankruptcy happening in two ways, "gradually, then suddenly." Something similar might be happening at the moment with multifamily's tech-enabled reinvention of its long-standing operating model.