The Visual Revolution Redefining Multifamily Technology
Every once in a while, you come across an idea that's much bigger than you initially realize. About a year ago, I published a paper on how unit-level search is redefining multifamily websites. It's a simple concept: Humans tend to search for things visually, and that increasingly applies to technology experiences: think Uber, travel or restaurant booking sites or apps, and so on. Multifamily assets are physical, so to meet the expectations of prospects and residents, maps need to be central to apartment search.