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Today, NAA Apartmentalize wraps in New Orleans. It was a fun few days in the Big Easy, despite some particularly colorful summer weather. I could have done without the tornado warning early on Thursday morning, but that's life on the Gulf Coast!
Another fantastic AIM Conference is in the books. Each year, the event grows in both scale and influence, and this year was no exception. The content program reflected an industry learning quickly in a fast-changing technology environment. Much remains unsettled about what this means for apartment marketing, but several sessions explored important emerging questions. Unsurprisingly, the growing role of LLMs in apartment search took center stage.
I like a good user conference. When done well, the format allows a level of thought and discussion that industry events cannot match. The need to cover a broad enough range of topics to attract an audience and to get sponsors, members, etc. on the stage limits how deep a content program can go.
Spring is in the air, and in multifamily, that means it’s almost time for AIM, one of the very best weeks in the industry’s calendar. Each year, leaders, innovators and innovative leaders get together in ever-increasing numbers to share the latest ideas and network between walks on the beach.
OPTECH 2025 is in the books, and it was its usual, energetic self. In the event's first year as a "members only" event, some things changed, many stayed the same, and it all went by in a flash, as it normally does.
Delivering keynotes is fun, mainly because they usually require the person delivering them to pull together multiple strands of thought into a single coherent narrative.
Fall conference season is fast approaching, and this year's program promises a few interesting conversations. I've been preparing what promises to be an intriguing conversation on a topic that seems to be growing in importance: how multifamily operators select technology. A lot has changed about the tech itself and how we fund the companies that make it. Both provide important context for a session that I am particularly looking forward to at Blueprint next month.
Another outstanding AIM conference is in the books. It was a terrific few days in Huntington Beach—with what felt like the best ever crowd in this event's long and successful history. Among the many interesting conversations at the show, some focused on topics familiar to readers of this blog, a few of which are outlined below.
The second Funnel Forum is in the books, and it was a great few days in paradise—sorry, I mean Terranea—one of the most beautiful resorts on the conference circuit. A busy week saw lots of announcements and deep conversations about the hot topics of AI and centralization.
The most interesting projects for anyone trying to develop a deep understanding of business trends are the ones that allow a viewpoint to develop over time. Nowhere is that more obvious than in the multifamily trend toward centralization.
Posts about:
Today, NAA Apartmentalize wraps in New Orleans. It was a fun few days in the Big Easy, despite some particularly colorful summer weather. I could have done without the tornado warning early on Thursday morning, but that's life on the Gulf Coast!
Another fantastic AIM Conference is in the books. Each year, the event grows in both scale and influence, and this year was no exception. The content program reflected an industry learning quickly in a fast-changing technology environment. Much remains unsettled about what this means for apartment marketing, but several sessions explored important emerging questions. Unsurprisingly, the growing role of LLMs in apartment search took center stage.
I like a good user conference. When done well, the format allows a level of thought and discussion that industry events cannot match. The need to cover a broad enough range of topics to attract an audience and to get sponsors, members, etc. on the stage limits how deep a content program can go.
Spring is in the air, and in multifamily, that means it’s almost time for AIM, one of the very best weeks in the industry’s calendar. Each year, leaders, innovators and innovative leaders get together in ever-increasing numbers to share the latest ideas and network between walks on the beach.
OPTECH 2025 is in the books, and it was its usual, energetic self. In the event's first year as a "members only" event, some things changed, many stayed the same, and it all went by in a flash, as it normally does.
Delivering keynotes is fun, mainly because they usually require the person delivering them to pull together multiple strands of thought into a single coherent narrative.
Fall conference season is fast approaching, and this year's program promises a few interesting conversations. I've been preparing what promises to be an intriguing conversation on a topic that seems to be growing in importance: how multifamily operators select technology. A lot has changed about the tech itself and how we fund the companies that make it. Both provide important context for a session that I am particularly looking forward to at Blueprint next month.
Another outstanding AIM conference is in the books. It was a terrific few days in Huntington Beach—with what felt like the best ever crowd in this event's long and successful history. Among the many interesting conversations at the show, some focused on topics familiar to readers of this blog, a few of which are outlined below.
The second Funnel Forum is in the books, and it was a great few days in paradise—sorry, I mean Terranea—one of the most beautiful resorts on the conference circuit. A busy week saw lots of announcements and deep conversations about the hot topics of AI and centralization.
The most interesting projects for anyone trying to develop a deep understanding of business trends are the ones that allow a viewpoint to develop over time. Nowhere is that more obvious than in the multifamily trend toward centralization.