--- title: 20for20-Blog | Multifamily Executive Insights (5) description: Multifamily Executive Insights | 20for20 Blog Listing Page (5) image: https://blog.20for20.com/hubfs/Dom-White-Transparent-logo.png --- [![Dom-White-Transparent-1](https://blog.20for20.com/hs-fs/hubfs/Dom-White-Transparent-1.png?width=1200&height=481&name=Dom-White-Transparent-1.png "Dom-White-Transparent-1")](https://20for20.com) ![imag](https://blog.20for20.com/hs-fs/hubfs/Dom-White-Transparent-1.png?width=2400&name=Dom-White-Transparent-1.png) ![imag](https://blog.20for20.com/hubfs/Dom-White-Transparent-logo.png) Open main menu Close main menu - [About](https://20for20.com/about/) - [The Annual Survey](https://20for20.com/annual-survey/) - [Pod](https://20for20.com/tech-talk-with-20for20-podcast/) - [Press & Media](https://20for20.com/press-and-media/) - [Blog](https://blog.20for20.com/blog) - [Contact Us](https://20for20.com/contact/) # Blog Select Category All Categories Multifamily Executive Insights Multifamily Technology Trends Multifamily Industry Events Multifamily Revenue Management Centralization Multifamily Leasing & Marketing Property Management Automation Posts about: ## Multifamily Executive Insights (5) ![Multifamily Technology - Thankful for Being Wrong](https://blog.20for20.com/hubfs/Multifamily%20Technology%20-%20Thankful%20for%20Being%20Wrong.jpg) November 21, 2023 ### [Multifamily Technology: Thankful for Being Wrong](https://blog.20for20.com/blog/multifamily-technology-thankful-for-being-wrong) Thanksgiving week is a great time to reflect on what we're grateful for. I've been reflecting on a conversation with the founder of an impressive new multifamily technology company earlier this year. His company had identified a new solution to a long-standing problem (I will spare the details to maintain anonymity). But over the hour we spent on our zoom call, he made me reevaluate my priors on a particular area of multifamily operations.  [Continue Reading](https://blog.20for20.com/blog/multifamily-technology-thankful-for-being-wrong) ![NMHC OPTECH 2023](https://blog.20for20.com/hubfs/NMHC%20OPTECH%202023%20Logo.jpg) November 6, 2023 ### [Five Hot Takes From NMHC OPTECH 2023](https://blog.20for20.com/blog/five-hot-takes-from-nmhc-optech-2023) If you're getting back into the swing of things at work after an engaging few days at [NMHC OPTECH](https://www.nmhc.org/meetings/calendar/OPTECH/2023-optech-conference-and-expo/), you're probably processing your way through an overload of information. It was a packed event marked by record attendance, the unveiling of a new renter preferences study, and—if you were lucky—a remarkable U2 show at the Sphere. Among the array of insightful conference sessions and side conversations, a few themes emerged, five of which I outline in this post. [Continue Reading](https://blog.20for20.com/blog/five-hot-takes-from-nmhc-optech-2023) ![Look Who's Coming to NMHC OPTECH 2023](https://blog.20for20.com/hubfs/NMHC%20OPTECH%20Crowd%20Shot.jpg) October 25, 2023 ### [Look Who's Coming to NMHC OPTECH 2023!](https://blog.20for20.com/blog/look-whos-coming-to-nmhc-optech-2023) [NMHC OPTECH](https://www.nmhc.org/meetings/calendar/OPTECH/2023-optech-conference-and-expo/) is just a week away, and I've been taking a look at this year's audience composition. At the time of writing, the total number of attendees has surpassed any previous year, making this year's show the biggest ever—congratulations to the organizers! Whatever economic uncertainty our industry is facing, the enduring popularity of NMHC OPTECH tells us that our industry's appetite for technological innovation is stronger than ever. [Continue Reading](https://blog.20for20.com/blog/look-whos-coming-to-nmhc-optech-2023) ![Multifamily Marketing and the ](https://blog.20for20.com/hubfs/Multifamily%20Marketing%20and%20the%20Property%20Centric%20Bias.png) September 27, 2023 ### [Multifamily Marketing: The Property-Centric Bias](https://blog.20for20.com/blog/multifamily-marketing-the-property-centric-bias) As companies seek to centralize property management functions, they find themselves coming up against rigidly property-based processes. Leasing—the highest profile of these functions—owes its design to the *"coverage"* model. Properties always needed at least one person on duty to answer phones, conduct tours, and support the leasing process. Companies centralizing leasing operations have to reimagine processes, tasks, and ultimately, jobs that have been the same way since time immemorial.  [Continue Reading](https://blog.20for20.com/blog/multifamily-marketing-the-property-centric-bias) ![Multifamily Revenue Management - Setting the Record Straight](https://blog.20for20.com/hubfs/Multifamily%20Revenue%20Managment%20-%20Setting%20the%20Record%20Straight.jpg) September 7, 2023 ### [Multifamily Revenue Management: Setting the Record Straight](https://blog.20for20.com/blog/multifamily-revenue-management-setting-the-record-straight) It's been a while since I wrote about the situation facing [multifamily revenue management](https://blog.20for20.com/blog/tag/multifamily-revenue-management) (RM). For anyone who hasn't been following developments over the past ten months or so, a series of articles and lawsuits have alleged that our industry's long-established RM practices constitute *"A new kind of cartel that allows the nation's largest landlords to indirectly coordinate pricing."* [Continue Reading](https://blog.20for20.com/blog/multifamily-revenue-management-setting-the-record-straight) ![Multifamily's Shifting Balance](https://blog.20for20.com/hubfs/Multifamilys%20Shifting%20Balance.jpg) May 3, 2023 ### [The NMHC Top 50 and Multifamily's Shifting Balance](https://blog.20for20.com/blog/the-nmhc-top-50-and-multifamilys-shifting-balance) A couple of weeks ago, NMHC released its [annual lists](https://www.nmhc.org/research-insight/the-nmhc-50/) of the top 50 multifamily owners and developers. As usual, the lists provide an excellent touchpoint on the state of our industry. This year's lists disclose something interesting about a changing industry structure. [Continue Reading](https://blog.20for20.com/blog/the-nmhc-top-50-and-multifamilys-shifting-balance) ![](https://blog.20for20.com/hubfs/Brooklyn%20Bridge%20-%20RETCON%202023.jpg) April 20, 2023 ### [Multifamily Admin Centralization in Focus at RETCON 2023](https://blog.20for20.com/blog/multifamily-admin-centralization-in-focus-at-retcon-2023) I was recently facilitating an executive roundtable about a subject that's near and dear to my heart: centralization. [Continue Reading](https://blog.20for20.com/blog/multifamily-admin-centralization-in-focus-at-retcon-2023) ![Playing Telephone With Multifamily Revenue Management](https://blog.20for20.com/hubfs/ben-white-4Bs9kSDJsdc-unsplash.jpg) March 24, 2023 ### [Playing Telephone With Multifamily Revenue Management](https://blog.20for20.com/blog/playing-telephone-with-multifamily-revenue-management) This week, ProPublica released [another article](https://www.propublica.org/article/yieldstar-rent-increase-realpage-warren-sanders) in its series about multifamily revenue management (RM). Normally this would be unremarkable; after all, since [the original article](https://www.propublica.org/article/yieldstar-rent-increase-realpage-rent) last October, there has been a steady flow of articles from myriad outlets, mostly restating the points of that original piece. But what is interesting about this most recent article is that it exposes just how poorly ProPublica understands the practices of RM and how little work they appear to have done to verify the claims upon which its original allegations were based. [Continue Reading](https://blog.20for20.com/blog/playing-telephone-with-multifamily-revenue-management) ![What multifamily technology providers often miss](https://blog.20for20.com/hubfs/pexels-pixabay-40721.jpg) January 26, 2023 ### [Multifamily Technology's Motivational Miscue](https://blog.20for20.com/blog/multifamily-technologys-motivational-miscue) In the last few months, I published a couple of articles about some of the shortcomings in how companies tackle content marketing, specifically content written to *persuade* people to buy certain products.  [Continue Reading](https://blog.20for20.com/blog/multifamily-technologys-motivational-miscue) ![Multifamily regionals' perspective](https://blog.20for20.com/hubfs/pexels-subin-946727.jpeg) December 6, 2022 ### [Why Regionals Know Best](https://blog.20for20.com/blog/why-regionals-know-best) I was recently discussing property management, operations, and technology with a senior asset manager, who made a comment that stuck in my mind: *"Great regionals can overcome an average operating platform, but a great operating platform can't overcome average regionals."*  [Continue Reading](https://blog.20for20.com/blog/why-regionals-know-best) Posts about: ## Multifamily Executive Insights (5) ![Multifamily Technology - Thankful for Being Wrong](https://blog.20for20.com/hubfs/Multifamily%20Technology%20-%20Thankful%20for%20Being%20Wrong.jpg) November 21, 2023 ### [Multifamily Technology: Thankful for Being Wrong](https://blog.20for20.com/blog/multifamily-technology-thankful-for-being-wrong) Thanksgiving week is a great time to reflect on what we're grateful for. I've been reflecting on a conversation with the founder of an impressive new multifamily technology company earlier this year. His company had identified a new solution to a long-standing problem (I will spare the details to maintain anonymity). But over the hour we spent on our zoom call, he made me reevaluate my priors on a particular area of multifamily operations.  [Continue Reading](https://blog.20for20.com/blog/multifamily-technology-thankful-for-being-wrong) ![NMHC OPTECH 2023](https://blog.20for20.com/hubfs/NMHC%20OPTECH%202023%20Logo.jpg) November 6, 2023 ### [Five Hot Takes From NMHC OPTECH 2023](https://blog.20for20.com/blog/five-hot-takes-from-nmhc-optech-2023) If you're getting back into the swing of things at work after an engaging few days at [NMHC OPTECH](https://www.nmhc.org/meetings/calendar/OPTECH/2023-optech-conference-and-expo/), you're probably processing your way through an overload of information. It was a packed event marked by record attendance, the unveiling of a new renter preferences study, and—if you were lucky—a remarkable U2 show at the Sphere. Among the array of insightful conference sessions and side conversations, a few themes emerged, five of which I outline in this post. [Continue Reading](https://blog.20for20.com/blog/five-hot-takes-from-nmhc-optech-2023) ![Look Who's Coming to NMHC OPTECH 2023](https://blog.20for20.com/hubfs/NMHC%20OPTECH%20Crowd%20Shot.jpg) October 25, 2023 ### [Look Who's Coming to NMHC OPTECH 2023!](https://blog.20for20.com/blog/look-whos-coming-to-nmhc-optech-2023) [NMHC OPTECH](https://www.nmhc.org/meetings/calendar/OPTECH/2023-optech-conference-and-expo/) is just a week away, and I've been taking a look at this year's audience composition. At the time of writing, the total number of attendees has surpassed any previous year, making this year's show the biggest ever—congratulations to the organizers! Whatever economic uncertainty our industry is facing, the enduring popularity of NMHC OPTECH tells us that our industry's appetite for technological innovation is stronger than ever. [Continue Reading](https://blog.20for20.com/blog/look-whos-coming-to-nmhc-optech-2023) ![Multifamily Marketing and the ](https://blog.20for20.com/hubfs/Multifamily%20Marketing%20and%20the%20Property%20Centric%20Bias.png) September 27, 2023 ### [Multifamily Marketing: The Property-Centric Bias](https://blog.20for20.com/blog/multifamily-marketing-the-property-centric-bias) As companies seek to centralize property management functions, they find themselves coming up against rigidly property-based processes. Leasing—the highest profile of these functions—owes its design to the *"coverage"* model. Properties always needed at least one person on duty to answer phones, conduct tours, and support the leasing process. Companies centralizing leasing operations have to reimagine processes, tasks, and ultimately, jobs that have been the same way since time immemorial.  [Continue Reading](https://blog.20for20.com/blog/multifamily-marketing-the-property-centric-bias) ![Multifamily Revenue Management - Setting the Record Straight](https://blog.20for20.com/hubfs/Multifamily%20Revenue%20Managment%20-%20Setting%20the%20Record%20Straight.jpg) September 7, 2023 ### [Multifamily Revenue Management: Setting the Record Straight](https://blog.20for20.com/blog/multifamily-revenue-management-setting-the-record-straight) It's been a while since I wrote about the situation facing [multifamily revenue management](https://blog.20for20.com/blog/tag/multifamily-revenue-management) (RM). For anyone who hasn't been following developments over the past ten months or so, a series of articles and lawsuits have alleged that our industry's long-established RM practices constitute *"A new kind of cartel that allows the nation's largest landlords to indirectly coordinate pricing."* [Continue Reading](https://blog.20for20.com/blog/multifamily-revenue-management-setting-the-record-straight) ![Multifamily's Shifting Balance](https://blog.20for20.com/hubfs/Multifamilys%20Shifting%20Balance.jpg) May 3, 2023 ### [The NMHC Top 50 and Multifamily's Shifting Balance](https://blog.20for20.com/blog/the-nmhc-top-50-and-multifamilys-shifting-balance) A couple of weeks ago, NMHC released its [annual lists](https://www.nmhc.org/research-insight/the-nmhc-50/) of the top 50 multifamily owners and developers. As usual, the lists provide an excellent touchpoint on the state of our industry. This year's lists disclose something interesting about a changing industry structure. [Continue Reading](https://blog.20for20.com/blog/the-nmhc-top-50-and-multifamilys-shifting-balance) ![](https://blog.20for20.com/hubfs/Brooklyn%20Bridge%20-%20RETCON%202023.jpg) April 20, 2023 ### [Multifamily Admin Centralization in Focus at RETCON 2023](https://blog.20for20.com/blog/multifamily-admin-centralization-in-focus-at-retcon-2023) I was recently facilitating an executive roundtable about a subject that's near and dear to my heart: centralization. [Continue Reading](https://blog.20for20.com/blog/multifamily-admin-centralization-in-focus-at-retcon-2023) ![Playing Telephone With Multifamily Revenue Management](https://blog.20for20.com/hubfs/ben-white-4Bs9kSDJsdc-unsplash.jpg) March 24, 2023 ### [Playing Telephone With Multifamily Revenue Management](https://blog.20for20.com/blog/playing-telephone-with-multifamily-revenue-management) This week, ProPublica released [another article](https://www.propublica.org/article/yieldstar-rent-increase-realpage-warren-sanders) in its series about multifamily revenue management (RM). Normally this would be unremarkable; after all, since [the original article](https://www.propublica.org/article/yieldstar-rent-increase-realpage-rent) last October, there has been a steady flow of articles from myriad outlets, mostly restating the points of that original piece. But what is interesting about this most recent article is that it exposes just how poorly ProPublica understands the practices of RM and how little work they appear to have done to verify the claims upon which its original allegations were based. [Continue Reading](https://blog.20for20.com/blog/playing-telephone-with-multifamily-revenue-management) ![What multifamily technology providers often miss](https://blog.20for20.com/hubfs/pexels-pixabay-40721.jpg) January 26, 2023 ### [Multifamily Technology's Motivational Miscue](https://blog.20for20.com/blog/multifamily-technologys-motivational-miscue) In the last few months, I published a couple of articles about some of the shortcomings in how companies tackle content marketing, specifically content written to *persuade* people to buy certain products.  [Continue Reading](https://blog.20for20.com/blog/multifamily-technologys-motivational-miscue) ![Multifamily regionals' perspective](https://blog.20for20.com/hubfs/pexels-subin-946727.jpeg) December 6, 2022 ### [Why Regionals Know Best](https://blog.20for20.com/blog/why-regionals-know-best) I was recently discussing property management, operations, and technology with a senior asset manager, who made a comment that stuck in my mind: *"Great regionals can overcome an average operating platform, but a great operating platform can't overcome average regionals."*  [Continue Reading](https://blog.20for20.com/blog/why-regionals-know-best) ### Subscribe to Our Blog ![footer img](https://blog.20for20.com/hubfs/Dom-White-Transparent-1.png) Got a great technology idea that you want to share? 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